White Paper | Best Merger Communications 2022

Maximizing the Value of the Transaction a sneak peek into our 2022 Bank Merger Communications Guide As we head into 2022, the banking consolidation world is facing a number of challenges. Many are no different from those that boards and bank leaders face daily, such as sustainable growth strategies in a changing rate and competitive environment, the recent impact of […]

Podcast | Data Driving M&A

Data Jam Session – Mergers and Acquisitions Driving M&A Decisions Through Data Intelligence Hosted by Segmint MODERATOR: Kent Blackshear, VP of Business Development, Segmint FEATURED GUESTS: Adam Craig, President, Segmint; Rick Hall, Managing Director of Banking and Financial Services, Bank Merger Marketing by BKM Marketing Data Driving M&A Podcast Transcript Thursday, January 27, 2022 | Full Length = 40:15 minutes […]


Expert Industry Advice with Rick Hall Bank Merger Marketing (“BMM”) is pleased to announce that Rick Hall, Managing Director of Banking and Financial Service, was a featured speaker at Bank Director’s annual Acquire or Be Acquired Conference held in Phoenix, Arizona, from January 30th – February 2nd, 2022. Acquire or Be Acquired has been the must-attend event for top minds […]

A Combination of Communication Channels is Key During a Bank Merger

Why a Mix of Digital and Traditional Communication is Key to Customer Retention During a Bank Merger When a bank merger happens, it’s not just two financial institutions that are joining together — it’s two sets of customers. Understandably, the customers of acquired banks can feel a lot of uncertainty about the future of their financial services, and these doubts […]

4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations

By Rick Hall, Managing Director, Banking and Financial Services practice at BKM Marketing There is no more worthwhile investment than understanding the data you have within your institution. If you have neither enough data at hand nor the ability to analyze it, as a financial marketer, you will be at a disadvantage. But too often data strategy is held hostage by pet […]

3 Ways To Continue Adjusting Your Bank Communications Going Into 2022

Rick Hall, Managing Director of Banking and Financial Services Practice recently published an instrumental article on ValueWalk highlighting the essential adjustments in planning bank marketing communications in 2022. 3 Ways To Continue Adjusting Your Bank Communications Going Into 2022 Banking processes were turned upside down with COVID-19. Most notably, the shift to digitalization accelerated exponentially. One thing that hasn’t changed, however, is that […]

Four Critical Areas to Understand before your Bank’s Merger

While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021 as bank merger and acquisition activity picks back up.   Key factors when planning a successful merger. Primary drivers of mergers tend to revolve around scale, efficiency, and competition […]

Excelling Through Change | Bank Merger Marketing

The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate to this “one-time project.” BKM Marketing’s Bank Merger Communications – Excelling Through Change is more than a how-to guide for navigating checklists of do’s and don’ts for merger communication.  This ebook […]

Adopt an employee-first methodology during a bank merger

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers. The staff of a bank is vital to its […]

Redefining How to Make Your Bank Merger Succeed

Download Ebook: Bank Merger Communications – Excelling Through Change The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting positive financial indicators that this year could produce an even greater rate and size of merger combinations. Obviously, things have changed dramatically […]