Four Critical Areas to Understand before your Bank’s Merger.

While bank merger activity declined by 60%1 in 2020, as compared to 2019, due to several factors including a global pandemic, the banking industry is experiencing a reversing trend in 2021 as bank merger and acquisition activity picks back up.   Key factors when planning a successful merger. Primary drivers of mergers tend to revolve around scale, efficiency, and competition […]

Redefining How to Make Your Bank Merger Succeed

Download Ebook: Bank Merger Communications – Excelling Through Change The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting positive financial indicators that this year could produce an even greater rate and size of merger combinations. Obviously, things have changed dramatically […]

Bank Mergers | Key activities to make the deal successful.

One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the deals announced to date have been relatively small due to increased regulatory scrutiny on readiness in larger institutions, there does seem to be a growing […]

Why aren’t acquired customers always considered NEW customers?

Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring employees, there are countless decisions to make every day.  With executives focusing so much energy on operational details, existing customers are often overlooked. The mom, dad, business owner, student, not for profit group…all are people who chose to bank […]

How can you reduce customer attrition in your upcoming bank merger?

The most critical factor and thus the most important part of a bank merger is making sure the value of the merger doesn’t walk out the door. Literally, preventing customers from leaving the bank you just acquired is by far the most important thought on everyone’s mind involved in leading a bank merger. Customers will react in funny ways after a bank […]

What are the critical steps to leading a successful bank merger?

Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact, reassuring employees and the hundreds of other details that can arise, it’s no wonder that research reveals 11% of customers attrite in the first month following a merger.   So where do you begin? Download BKM Marketing’s Nine Critical […]

Bank Merger Communications | Creative Development

Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it’s especially important to keep your goals and purpose in sight at all times. Clarity over Creativity No matter how eye-catching your mailer design is, or how clever your explanatory video may […]