Bank Merger Communications | Creative Development

Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it’s especially important to keep your goals and purpose in sight at all times. Clarity over Creativity No matter how eye-catching your mailer design is, or how clever your explanatory video may […]

Bank Merger Communications | Strategy and Process Design

Mergers can be complex, but the best bank merger communications are simple and transparent. It’s essential to understand when to communicate, what to communicate, and to whom you should communicate. Communication teams within a merger environment should ask themselves: Who will the merger impact? Who will be concerned about the merger? What information will help clients and business partners feel […]