4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations

By Rick Hall, Managing Director, Banking and Financial Services practice at BKM Marketing There is no more worthwhile investment than understanding the data you have within your institution. If you have neither enough data at hand nor the ability to analyze it, as a financial marketer, you will be at a disadvantage. But too often data strategy is held hostage by pet […]

Adopt an employee-first methodology during a bank merger

Federal regulators are becoming more and more receptive to large bank deals — bank merger approvals have sped up under the Trump administration. As the landscape resets to include larger combinations, the financial rationale is dependent upon combining institutions exploring and addressing the needs of all constituents impacted by these mergers. The staff of a bank is vital to its […]