Excelling Through Change | Bank Merger Marketing

The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate to this “one-time project.” BKM Marketing’s Bank Merger Communications – Excelling Through Change is more than a how-to guide for navigating checklists of do’s and don’ts for merger communication.  This ebook […]

Bank Merger Communications | Strategy and Process Design

Mergers can be complex, but the best bank merger communications are simple and transparent. It’s essential to understand when to communicate, what to communicate, and to whom you should communicate. Communication teams within a merger environment should ask themselves: Who will the merger impact? Who will be concerned about the merger? What information will help clients and business partners feel […]