Maximizing the Value of the Transaction a sneak peek into our 2022 Bank Merger Communications Guide As we head into 2022, the banking consolidation world is facing a number of challenges. Many are no different from those that boards and bank leaders face daily, such as sustainable growth strategies in a changing rate and competitive environment, the recent impact of […]
Why a Mix of Digital and Traditional Communication is Key to Customer Retention During a Bank Merger When a bank merger happens, it’s not just two financial institutions that are joining together — it’s two sets of customers. Understandably, the customers of acquired banks can feel a lot of uncertainty about the future of their financial services, and these doubts […]
By Rick Hall, Managing Director, Banking and Financial Services practice at BKM Marketing There is no more worthwhile investment than understanding the data you have within your institution. If you have neither enough data at hand nor the ability to analyze it, as a financial marketer, you will be at a disadvantage. But too often data strategy is held hostage by pet […]
The reality of addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks don’t have the resources to dedicate to this “one-time project.” BKM Marketing’s Bank Merger Communications – Excelling Through Change is more than a how-to guide for navigating checklists of do’s and don’ts for merger communication. This ebook […]
Download Ebook: Bank Merger Communications – Excelling Through Change The US banking industry has seen a relatively consistent consolidation rate of 5% over recent years. Prior to the pandemic hitting the industry beginning in March, analysts were touting positive financial indicators that this year could produce an even greater rate and size of merger combinations. Obviously, things have changed dramatically […]
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