Podcast | Data Driving M&A

Data Jam Session – Mergers and Acquisitions Driving M&A Decisions Through Data Intelligence Hosted by Segmint MODERATOR: Kent Blackshear, VP of Business Development, Segmint FEATURED GUESTS: Adam Craig, President, Segmint; Rick Hall, Managing Director of Banking and Financial Services, Bank Merger Marketing by BKM Marketing Data Driving M&A Podcast Transcript Thursday, January 27, 2022 | Full Length = 40:15 minutes […]

4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations

By Rick Hall, Managing Director, Banking and Financial Services practice at BKM Marketing There is no more worthwhile investment than understanding the data you have within your institution. If you have neither enough data at hand nor the ability to analyze it, as a financial marketer, you will be at a disadvantage. But too often data strategy is held hostage by pet […]