A Combination of Communication Channels is Key During a Bank Merger

Why a Mix of Digital and Traditional Communication is Key to Customer Retention During a Bank Merger When a bank merger happens, it’s not just two financial institutions that are joining together — it’s two sets of customers. Understandably, the customers of acquired banks can feel a lot of uncertainty about the future of their financial services, and these doubts […]

4 Ways Financial Marketers Can Use Data to Exceed Profit Expectations

By Rick Hall, Managing Director, Banking and Financial Services practice at BKM Marketing There is no more worthwhile investment than understanding the data you have within your institution. If you have neither enough data at hand nor the ability to analyze it, as a financial marketer, you will be at a disadvantage. But too often data strategy is held hostage by pet […]