Bank Merger Marketing by BKM | Experts in M&A Marketing and Communications
  • MERGER COMMUNICATIONS
    • EMPLOYEE COMMUNICATION
    • PERSONAL BANKING
    • BUSINESS & COMMERCIAL
    • COMMUNITY IMPACT
    • MERGERS COMPLETED
  • DATA SERVICES
    • CONSOLIDATION
    • PRODUCT MAPPING
    • SOC 2 COMPLIANCE
  • PROCESS
    • CUSTOMIZATION
    • SAMPLE TIMELINE
  • ABOUT
    • OUR TEAM
    • CONTACT
  • OUR WORK
    • CASE STUDIES
      • Arvest Bank
      • South Shore Bank
      • Bear State Bank
    • USEFUL ARTICLES
  • RESOURCE LIBRARY
    • WHITE PAPER + GUIDE
      • BANK MERGER WHITE PAPER
    • BANK M&A NEWSLETTERS
    • INTRODUCTORY VIDEOS
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BAI Banking Strategies | Executive Report

BANK M&A IS HERE TO STAY

Learn how financial services organizations can prepare for and capitalize on M&A growth opportunities.

DOWNLOAD EXECUTIVE REPORT NOW
MERGER & ACQUISITION

EXPERIENCE WHEN YOU NEED IT MOST

 

PLANNING. STRATEGY. COMMUNICATION. INTEGRATION.

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SUSTAINABILITY

NET ZERO NOW!

BKM PLANTS 31,885 TREES + BUYS 68 METRIC TONS OF CARBON OFFSETS.

These donations to One Tree Planted and terrapass offset the carbon impact of:

27 million direct mail pieces 
57 million online display ads
4 million emails generated
Our daily activity

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MERGERS COMPLETED

Bank Merger Marketing has experience helping first-time acquirers and serial acquirers design and execute all aspects of merger communications.

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YOUR BANK IS BUYING ANOTHER BANK!

So what’s next?

Bank mergers generate a wide range of emotions for employees of both financial institutions. They also trigger fears of disruption for the customers and communities served by the acquired institutions.

[Enter Bank Merger Marketing]

Most banks treat merger communications as a “one-time project” and rarely add extra internal resources to manage the most influential merger success drivers—the onboarding of acquired employees and customers. All the communications, integration, onboarding, and other transitional activities simply get added to existing executive and staff daily activities—many of whom have little or no prior merger experience.

BKM Marketing understands this situation and created this specialty practice to help acquirers succeed. Bank Merger Marketing’s expert strategists, creatives, data analysts, and production partners deliver unrivaled, fully-customized bank merger communications and guidance.

Some of our clients think of Bank Merger Marketing is an insurance policy that helps protect the value of acquired deposits, loans, and future fee income–for much less than 1% of the transaction price.

M&A RESOURCES AT THE READY.

Bank Merger Marketing program leaders think about mergers 24/365.  Here’s how they help you.

Assess Your Success

Every merger is unique. Every merger has common success factors.

M&A Employee Communications

Once a M&A is announced, acquired employees become the ambassadors that secure post-merger customer retention. They need real-time information. Fast.

M&A Customer Communications

Every dollar of acquired value has a depositor, borrower, or service fee-payer that can decide to leave — or stay.

Data Consolidation + Integration

Acquired customers expect you to know and value their entire relationship. You need a M&A data integration team experienced with every major core platform to make that happen.

Creative with One Purpose

First impressions count. Your digital, regulatory, mail, PR, and M&A conversion materials must strike a delicate balance between informing and inspiring.

On-time Production

Legal mail dates don’t change. Our unparalleled network of battle-tested printers, mail shops, and developers ensures effective, on-brand pre- and post-merger communications are ready on time.

M&A Sales Training Materials

Acquired clients don’t care if your team has new products or a new system. You have to care. 

Success Measurement

Nearly every merger announcement uses the phrase “accretive to shareholders.”  We help make that happen.

WHAT PEOPLE SAY
Testimonials

They were proactive and insightful, guiding us along the way. There were many moving parts that they kept track of without letting anything fall through the cracks. They were on top of the schedule. We communicated through routine weekly status calls, email, and tracking progress through spreadsheets.

Jason Bacharach

Chief Marketing Officer, Investors Bank

The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.

Shelly Loftin

(Former) Chief Marketing Officer, Bear State Financial

BKM Marketing Agency Forbes Council 2023
Bank Merger Marketing | INDUSTRY CONNECTIONS AND CERTIFICATIONS - Bank Director
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Bank Merger Marketing - AMI Accredited Agency
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