Bank Merger Marketing Strategies | Bank Merger Marketing

BANK MERGER COMMUNICATIONS EXPERTS

First impressions matter. Most bank CMO’s might manage one or two merger programs in their career. Managing bank merger communications IS our career. Bank mergers present unique communications challenges that can make a merger succeed or fail. It’s not a job for first-timers. While every merger is different, we’ve learned that each merger impacts audiences that share common concerns and opportunities. To succeed, your messaging must resonate with each audience.

Our employees (front line staff) were able to use the communication pieces as a roadmap to help with customer questions. We had our training team use the pieces in the face-to-face training, and all staff had access to pdf’s of each communication piece that was sent out. The employees appreciated not only the information necessary to understand what would be happening during the conversion, but the actual pieces that the customer would be seeing. Very useful tools to communicate all around!

Joanne Tully

South Shore Bank

They were proactive and insightful, guiding us along the way. There were many moving parts that they kept track of without letting anything fall through the cracks. They were on top of the schedule. We communicated through routine weekly status calls, email, and tracking progress through spreadsheets.

Jason Bacharach

Chief Marketing Officer at Investors Bank

We Manage Mergers Every Day

BANK MERGER COMMUNICATIONS EXPERTS

We’ve helped dozens of banks navigate the unique complexities of their merger communications.

Joanne Tully

Jason Bacharach