So what’s next?
Bank mergers generate a wide range of emotions for employees of both financial institutions. They also trigger fears of disruption for the customers and communities served by the acquired institutions.
Most banks treat merger communications as a “one-time project” and rarely add extra internal resources to manage the most influential merger success drivers—the onboarding of acquired employees and customers. All the communications, integration, onboarding, and other transitional activities simply get added to existing executive and staff daily activities—many of whom have little or no prior merger experience.
BKM Marketing understands this situation and created this specialty practice to help acquirers succeed. Bank Merger Marketing’s expert strategists, creatives, data analysts, and production partners deliver unrivaled, fully-customized bank merger communications and guidance.
Some of our clients think of Bank Merger Marketing is an insurance policy that helps protect the value of acquired deposits, loans, and future fee income–for much less than 1% of the transaction price.
Bank Merger Marketing program leaders think about mergers 24/365. Here’s how they help you.
Every merger is unique. Every merger has common success factors.
Once a M&A is announced, acquired employees become the ambassadors that secure post-merger customer retention. They need real-time information. Fast.
Every dollar of acquired value has a depositor, borrower, or service fee-payer that can decide to leave — or stay.
Acquired customers expect you to know and value their entire relationship. You need a M&A data integration team experienced with every major core platform to make that happen.
First impressions count. Your digital, regulatory, mail, PR, and M&A conversion materials must strike a delicate balance between informing and inspiring.
Legal mail dates don’t change. Our unparalleled network of battle-tested printers, mail shops, and developers ensures effective, on-brand pre- and post-merger communications are ready on time.
Acquired clients don’t care if your team has new products or a new system. You have to care.
Nearly every merger announcement uses the phrase “accretive to shareholders.” We help make that happen.
They were proactive and insightful, guiding us along the way. There were many moving parts that they kept track of without letting anything fall through the cracks. They were on top of the schedule. We communicated through routine weekly status calls, email, and tracking progress through spreadsheets.
— Jason Bacharach, Chief Marketing Officer
The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.
— Shelly Loftin, (Former) Chief Marketing Officer
Bear State Financial