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27 million direct mail pieces
57 million online display ads
4 million emails generated
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So what’s next?
Bank mergers generate a wide range of emotions for employees of both financial institutions. They also trigger fears of disruption for the customers and communities served by the acquired institutions.
Most banks treat merger communications as a “one-time project” and rarely add extra internal resources to manage the most influential merger success drivers—the onboarding of acquired employees and customers. All the communications, integration, onboarding, and other transitional activities simply get added to existing executive and staff daily activities—many of whom have little or no prior merger experience.
BKM Marketing understands this situation and created this specialty practice to help acquirers succeed. Bank Merger Marketing’s expert strategists, creatives, data analysts, and production partners deliver unrivaled, fully-customized bank merger communications and guidance.
Some of our clients think of Bank Merger Marketing is an insurance policy that helps protect the value of acquired deposits, loans, and future fee income–for much less than 1% of the transaction price.
Bank Merger Marketing program leaders think about mergers 24/365. Here’s how they help you.
They were proactive and insightful, guiding us along the way. There were many moving parts that they kept track of without letting anything fall through the cracks. They were on top of the schedule. We communicated through routine weekly status calls, email, and tracking progress through spreadsheets.
Chief Marketing Officer, Investors Bank
The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.
(Former) Chief Marketing Officer, Bear State Financial