
Courtney directs digital strategy for BKM clients, covering paid media, positioning and the measurement that connects campaign spend to closed business. In merger work, that means the digital side of an acquisition announcement: how the acquiring bank shows up in search and in AI answers while customers of both institutions are actively looking for information about what is changing.
She brings twenty years in marketing, including agency work on Google, Amazon, Meta and Wayfair accounts, and holds a marketing degree from Bentley University.