DIGITAL OPERATIONS & TECHNOLOGY DIRECTOR
Kelly builds the data and systems infrastructure behind BKM's programs — CRM architecture, data integrity, attribution and the reporting that lets a bank see what a campaign actually produced. Merger communications run on customer data drawn from two institutions with different systems and different conventions, and the quality of that consolidation determines whether the right message reaches the right customer.
She scaled her first company to $5 million in revenue in under three years and holds a Juris Doctor.
