What are the critical steps for leading a successful bank merger? Few business challenges require more forethought than merging two financial institutions. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact, reassuring employees and the hundreds of other details that can arise, it’s no wonder that research reveals 11% of customers attrite in the first month following a merger. There are strategic steps to take in order to reduce customer attrition and execute a successful merger.
So where do you begin? Download BKM Marketing‘s Nine Critical Steps to Leading a Successful Bank Merger – you’ll find nine key activities you and your team should consider as you begin developing your merger communication strategies.
