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As outlined in the BAI Executive Report, reports indicate that banks can expect up to 50% of their revenue growth to come from mergers and acquisitions in the near future, despite concerns over increasing recession risks and interest rates. Financial services organizations can benefit from this trend by preparing for and taking advantage of M&A opportunities,.
Featured in the BAI Banking Strategies report, Rick Hall's article, "Mergers are a test of people and process," explores the challenges and opportunities that arise during bank mergers. As a seasoned expert in Mergers & Acquisitions, Bank Merger Marketing's Rick Hall emphasizes the importance of communication, cultural integration, and effective leadership in ensuring a successful merger.
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Bank Merger Marketing, BKM Marketing’s unique practice area that takes the stress out of merger communications.
Welcome to Best Practices Guide to Bank Merger Communications from BKM Marketing. This Guide provides readers with a high-level process overview for managing the myriad of communications issues that arise when two banks merge systems, cultures, and products.
In this Guide you will learn more about the importance of a detailed communication plan that includes defining roles and responsibilities, timelines and contingencies as well as the foundational marketing elements for an effective and successful customer communication program.
Bank Merger Marketing is a BKM Marketing specialty practice that helps acquirers successfully merge with acquired institutions. For almost two decades we have successfully merged dozens of banks. Bank Merger Marketing has experience helping first-time acquirers and serial acquirers design and execute all aspects of merger communications.
Who have we helped? Take a look for yourself!