Bear State Bank reached a definitive agreement to acquire Metropolitan Bank. BKM Marketing’s Bank Merger Marketing team developed a comprehensive merger communications program that focused on retaining Metropolitan Bank’s customers and making the transition as seamless as possible for customers, in order to ease any M&A anxiety that customers may feel.
Bear State Bank reached a definitive agreement to acquire Metropolitan Bank. As a result, Bear State reached out to BKM to develop a comprehensive merger communications program in order to retain Metropolitan Bank customers and ease possible customer anxiety about the transition.
Using a proprietary customer identification process, BKM worked with the Bear State marketing team to create four branded communications for the Metropolitan Bank customer base:
In addition, BKM created digital assets that were incorporated into an Online Hub for customers to access up-to-date conversion details.
notifying customers of the pending event
online hub for customers to access conversion details at their convenience
let customers know just how the merger will impact them and when changes would take place
detailing important dates and details on how to login for the first time after the conversion
focusing on key dates and times, delivered one week prior to the conversion weekend
additional welcome kit resources including an individualized summary of a customer’s accounts
“The BKM team is phenomenal. When you are a community bank, you wear a lot of hats and working with a team that understands that and is comfortable helping you manage such large, complex projects on a tight timeline is invaluable.”
Shelly Loftin | Chief Marketing Officer, Bear State Financial