BANK MERGER MARKETING
BEST PRACTICES
BKM Resource Library
Planning Effective Merger Marketing Strategies.
White Papers & Guides
Bank Merger Marketing Best Practices is a comprehensive guide that provides readers with a high-level process overview for managing the myriad of communications issues that arise when two banks merge systems, cultures, and products
In this Guide you will learn more about the importance of a detailed communication plan that includes defining roles and responsibilities, timelines and contingencies as well as the foundational marketing elements for an effective and successful customer communication program. It includes helpful tips for developing your communications strategy, guiding creative development, consolidating data and more.
The Best Practices Guide to Bank Merger Marketing will help your institution build a plan for a successful brand integration and systems conversion.
To access the Guide, simply complete the form.
Bank Merger Marketing, BKM Marketing’s unique practice area that takes the stress out of merger communications.
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Sneak Peak | Inside the White Paper
Welcome to Bank Merger Marketing Best Practices
Welcome to Best Practices Guide to Bank Merger Communications from BKM Marketing. This Guide provides readers with a high-level process overview for managing the myriad of communications issues that arise when two banks merge systems, cultures, and products.
In this Guide you will learn more about the importance of a detailed communication plan that includes defining roles and responsibilities, timelines and contingencies as well as the foundational marketing elements for an effective and successful customer communication program.
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How do we know what works?
Bank Merger Marketing is a merger communications specialty practice within BKM Marketing Associates. Started to provide banks and credit unions under $50 billion in assets with in-depth support developing customized communications throughout the merger lifecycle, the BMM team brings clients expertise developed over two decades. To learn more, visit Bank Merger Marketing Communications or directly contact Rick Hall, Managing Director, Banking and Financial Services at rhall@bkmmarketing.com.
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