BANK MERGER COMMUNICATIONS |
EXCELLING THROUGH CHANGE
BKM Resource Library
A Bank Merger Communications Guide that is more than simply a how-to guide to navigate checklists of do’s and don’ts for merger communication.
White Papers & Guides
Developed as a resource for bank executives, Bank Merger Communications: Excelling Through Change walks through strategic thinking, effective planning, and how to execute high impact communications. Importantly, it considers a wide array of audiences, but above all else, it focuses on how to best leverage the core aspects of two bank brands – acquirer and acquired. It delves into the best ways to utilize the core aspects of two merging brands and how to build a solid foundation for post-conversion alignment.
This curated guide provides executives with the critical tools to ensure success in their M&A communications. It is more than a how-to guide – it ensures merging banks excel through change.
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Sneak Peak | Inside the White Paper
Welcome to Bank Merger Communications
The reality in addressing all of the moving parts needed to effectively communicate a pending bank merger can be daunting. The fact is that most banks can’t and won’t dedicate additional resources to this “one-time project”. Communication and transition activities just get added to daily activities for existing marketing, business-line, and operational staff. Combine this with the fact that each merger comes with varying success factors and it is no wonder that the change presented through mergers requires the ability to overcome some real challenges.
Bank Merger Communications: Excelling Through Change is intended to be more than a how-to guide to navigate checklists of do’s and don’ts for merger communication. It was developed to be a resource for bank executives to think strategically about how to effectively plan and execute high impact communications to an array of audiences leveraging core aspects of the two bank brands – acquirer and acquired – and build a solid foundation for post-conversion alignment. In this document, you will learn about the importance of stakeholder identification and prioritization, integrating communication more deeply into the operational aspects of a merger, and how to evolve from a mindset of simply surviving the merger to leveraging it as a launching pad for all of the new customers and employees with whom you will now be able to grow over time…
How do we know what works?
Bank Merger Marketing is a BKM Marketing specialty practice that helps acquirers successfully merge with acquired institutions. For almost two decades we have successfully merged dozens of banks. Bank Merger Marketing has experience helping first-time acquirers and serial acquirers design and execute all aspects of merger communications.
Who have we helped? Take a look for yourself!