White Papers & Guides
Mergers continue to be a key growth strategy for the U.S. banking segment and are becoming more complex to communicate effectively to clients, employees and the broader market. The key elements to address when establishing a communications strategy are not always identified through due diligence processes and often yield an incomplete picture of what is being acquired. However, they must be identified at or immediately following announcement of the deal or banks run the risk of falling behind in managing the narrative.
Knowing the right questions to ask, regardless of the answer status can save significant time and money for the teams charged with ensuring the transition is as smooth as possible. We know that historically merger communications have been viewed as a way to meet regulatory requirements – which while still true, has become much more significant to client retention and growth post-conversion due to how consumers and businesses consume important and much needed information.
Bank Merger Communications – Maximizing the Value of Transaction explores these topics and more to enable acquiring banks to proactively communicate key aspects at the appropriate time and to the appropriate audience. Based on findings from merger communications programs that have evolved over the past two decades, Bank Merger Marketing has synthesized these into a series of actions that bank merger teams at all levels, need to understand.
Areas such as audience identification through fact-based data, channel management objectives, measuring the success of your communication efforts and the importance of understanding and valuing change are included in the eBook. Moving beyond the standard marketing/regulatory notifications and tailoring them to the acquired audience is the difference between an average performing detail and an outperforming deal.
To access your copy of Bank Merger Marketing’s Maximizing the Value of the Transaction communications guide, simply complete our download form.
