BANK MERGER COMMUNICATIONS |
EXCELLING THROUGH CHANGE
Bank Merger Communications: Excelling Through Change is intended to be more than a how-to guide to navigate checklists of do’s and don’ts for merger communication. It’s been developed as a resource for bank executives to think strategically about how to effectively plan and execute high impact communications to an array of audiences leveraging core aspects of the two bank brands – acquirer and acquired – and build a solid foundation for post-conversion alignment.
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