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Why Banks Will Thrive in a Cookieless World
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Bank Mergers | Key activities to make the M&A deal successful.
One of the areas that we noted in our annual outlook in January was the fact that all signs were pointing to an anticipated increase in the number of bank mergers in 2016. While most of the...
Bank Marketing
Why aren’t acquired customers considered NEW?
Directing a bank merger is a tremendous undertaking. Between consolidating systems, reviewing brand implications, evaluating locations, assessing operational impact and reassuring...
Bank Marketing
How can you reduce customer attrition in your upcoming bank merger?
The most critical factor and thus the most important part of a bank merger is reducing customer attrition – making sure the value of the merger doesn’t walk out the door. Literally,...
Bank Marketing
9 Critical Steps for Leading a Successful Bank Merger
What are the critical steps for leading a successful bank merger? Few business challenges require more forethought than merging two financial institutions. Between consolidating systems,...
Bank Marketing
Bank Merger Communications | Creative Development
Creative development is a part of any major communications process. Image, text, and video elements can all play a role in marketing programs, but in bank merger communications it’s...
Bank Marketing,
Direct Marketing
Bank Merger Communications | Strategy and Process Design
Mergers can be complex, but the best bank merger communications are simple and transparent. It’s essential to understand when to communicate, what to communicate, and to whom you should...
Direct Marketing,
Strategic Marketing
